Everyone’s invited to the Latin Alternative Music Conference this year. That’s technically been true for the industry festival’s more than 20 years running, but now, its full range of panels, showcases and workshops will be held online—and there’s no charge to virtually attend.
“Given that many people in our industry are facing financial challenges, thanks to the wonderful support of our sponsors, we will be making this year’s LAMC totally free for all,” an LAMC statement declares.
Events begin today, June 9, at noon EST. You can view the full schedule through Saturday here.
There’s a lot on offer, and while big names are easiest to spot (Rita Indiana, Carla Morrison, Guaynaa, Kany García, iLe, Juanes, Ana Tijoux, Javiera Mena, Li Saumet of Bomba Estéreo, Eduardo Cabra of Calle 13), the event as a whole is thoroughly stacked—so we’re pointing out some additional recs below.
The bright Colombian-Canadian artist is on at 2:40 p.m. EST today early in the peermusic Showcase. Expect beauty, intensity, love and sanación.
Katzú Osu, Tatiana Hazel, Salt Cathedral
Three Remezcla faves in one showcase! This one starts at 3:35 p.m. EST today. Tying together all three of these acts is a chill danceability; don’t feel like you’ve gotta watch this one sitting down.
Circo, Javiera Mena, Mabiland
Along with Kany García, these three acts will round out LAMC’s Pride celebration, closing out the conference on Saturday, June 13, from 3 p.m. onward.
Wonder Women of Latin Music
Who are the women behind the scenes at Live Nation, Amazon Music, and more? You’ll meet ‘em Thursday, June 11, at 12:35 p.m. EST.
The Future of Touring
This one’s especially interesting because it not only affects musicians, but also fans. When will we be able to see our faves in person again? We’re hoping to hear some thoughtful discussion in this panel, which starts at 1:35 p.m., also on Thursday, June 11.
Mental Health and the Creative Community
Here you’ll hear from Ana Tijoux, Kany García, Carla Morrison and Guaynaa. The talk will likely be applicable not only to musicians, but also to the creatives who keep the industry and local scenes thriving, from illustrators to promoters to the fans who support it all.