Viva Pomona, the festival organized by DIY promoter René Contreras, is set to return to the legendary Glass House this July for two days of stellar music from up-and-coming bands. The festival always has its fair share of Latino artists who break the mold of what “Latin music” is supposed to sound like, championed by Contreras himself, who is Mexican-American. Last year, they hosted artists like María y José, Las Robertas, Dënver, Ruido Rosa, and Prayers, among many others, and it’s great to see that they’re keeping this curatorial vision in 2016 as well.
Naturally, this year’s lineup includes a nice chunk of Tijuana acts, like shoegazers Vaya Futuro, dream pop producer Grenda, folk chanteuse Vanessa Zamora, and fresh from Coachella, Mint Field, who also played the festival last year. Also returning are garage punks Los Blenders and headliners Chicano Batman. Completing the Latino front are Colombian artist Ela Minus with her playful electronica, Chilean pop duo Marineros, Mexico City-based rapper Speak, Chicana punk icon Alice Bag, and producer Chico Sonido, who is bringing el sabor to Pomona.
Shannon and The Clams, Fear of Men, Colleen Green, and many more, are also joining the party, and it has all the right ingredients to ensure two nights to remember.
Viva Pomona takes place July 16 and 17 at The Glass House. Tickets go on sale Friday at noon. See the full lineup below: