For the third year in a row, Bad Bunny and Cheetos are teaming up. As part of the ongoing Deja tu Huella (Leave Your Mark) Fund, Bad Bunny and Cheetos are spotlighting the way Latine people are able to change and better their communities. This year, the Deja tu Huella campaign is launching a $500,000 fund to accompany the campaign.
Bad Bunny and Cheetos launched their latest campaign earlier this summer with an ad that played during the 2022 Billboard Music Awards. The ad shows Bad Bunny using his touch to bring magic and change to his community.
“I am proud to partner with Cheetos for a third year. Cheetos is known to celebrate all forms of self-expression, and, each year, we’ve been able to support people out there leaving their mark,” Bad Bunny said in a statement. “From expanding the Latin Music category at the American Music Awards in 2020 to collaborating with Adidas for an exclusive fashion line in 2021, and now the Deja tu Huella Fund this year, Cheetos has shown its commitment to a community that has impacted and continues to impact my life tremendously.”
The $500,000 fund will be broken up into 20 gifts of $25,000 to 20 people who show how they are leaving their mark using TikTok. To enter for a chance to win $25,000, fans can use the #DejatuHuellaFund and #Entry hashtags when sharing their TikTok video that showcases how they’d use the fund to effect positive change.
Are you ready to leave your mark? People are welcome to enter from July 18 to August 19 to show how they are making an impact in Latine communities around the U.S. and in Puerto Rico.