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Maxine Ashley - "Lobster"
Discovered by Pharrell Williams at 17 years old, Bronx-bred songstress Maxine Ashley has been honing her craft under daft tutelage. Before she caught the mogul’s eye, at a mere 13, Ashley was singing for a UK record label and living between London and New York. She came onto the scene with her viral bedroom R&B covers of artists ranging from Little Dragon to Portishead. After releasing her 2013 debut EP Mood Swings via Williams’ i am OTHER, the “Puerto Rican misfit” has continued to work on her own sound.
Ashley has acquired over nine million views on her YouTube channel and is poised for a big year. Her latest release comes as a music video, entitled “Lobster.” The Joe Janiak-produced track fuses elements of pop, alt-R&B, and even a little trap. Shot in reverse, the Greg Cally-directed video follows the singer through a multi-story Bronx apartment building where most of her family lived.
“The inspiration behind ‘Lobster’ originally derives from her grandma’s love for cooking lobsters, which allowed the family to bond, congregate, and express of all around love,” Ashley’s manager explains. Although the video has a distinct Gwen Stefani circa “Hella Good” vibe, the hazy visuals serve as an ode to her hometown and the one thing that means the most to her: her family.
Having previously collaborated with Alicia Keys, Keyshia Cole, and K’naan, “Lobster” is the next step in the young singer’s road to stardom. –Zoe Montano