Among the Coachella 2024 performers, Latine artists are getting their shine on the line-up. Among the well-known artists performing at the music festival are Peso Pluma, J Balvin, Young Miko, and Bizarrap. But rising Latine acts are also playing, which will be especially exciting to check out, whether you’re attending or not.
Earlier this week, Coachella unveiled the line-up for this year’s music festival. Bad Bunny made history last year as the first Latine artist to headline the event. Unfortunately, this latest edition of Coachella has zero headliners from our communities. Two of the most prominent names under the headliners Lana Del Rey, Tyler, the Creator, and Doja Cat are J Balvin and Peso Pluma. J Balvin previously performed at Coachella in 2019 with his own set. With his latest single “Amigos,” the Colombian singer appears to be primed for a comeback. After appearing as Becky G’s special guest last year, Peso Pluma will proudly represent música mexicana at the festival.
Dominican-American rapper Ice Spice, who is currently nominated for Best New Artist at the 2024 Grammy Awards, will make her Coachella debut. More Latine artists appearing for the first time include Argentine producer Bizarrap, who scored a global hit last year with “BZRP Music Sessions, Vol. 53” alongside Shakira. He recently collaborated with Puerto Rican rapper Young Miko, who will also be hitting the Coachella stage for the first time. She had a major breakthrough in 2023 following collaborations with Bad Bunny and Karol G.
But what about the names in smaller print on the line-up? That’s who we’re particularly excited to see shine, including names like Latin Mafia, Ludmilla, and Kevin Kaarl, who made their own moves last year. Here’s why these seven Latine and Spanish Coachella 2024 performers will be the ones to watch out for at the music festival and beyond.
Without being signed to a record label or releasing an album, Latin Mafia was selling out arenas across Mexico last year. The Mexico City-based trio includes producer Mike de La Rosa and his twin brothers Emilio and Milton. The guys are showing there are no limits to their indie pop sound by seamlessly blending genres like R&B, trap, reggaeton, and EDM. What threads together Latin Mafia’s songs — like the perreo-ready “Julietota,” the reggaeton-infused “Flores,” and the synth-pop gem “Más Humano” — are the emotional messages that Emilio and Milton’s soulful harmonies beautifully bring to life. Latin Mafia is expected to release their debut album this year following performances at Lollapalooza Argentina, Lollapalooza Chile, Estéreo Picnic, and Coachella.
Following in the footsteps of Anitta in 2022, Ludmilla will become the next superstar from Brazil to perform at Coachella. Since the release of her debut album Hoje in 2014, she has proudly represented Brazilian funk and helped globalize the genre. Throughout her career, she has collaborated with iconic artists from around the world, like Snoop Dogg, Sean Paul, Mr. Vegas, and Mariah Angeliq. Ludmilla had a breakthrough last year when she teamed up with Argentine pop star Emilia for the “No_se_ve.mp3.” The music video for their genre-bending collaboration, which blended baile funk with EDM, has over 159 million views on YouTube.
The Red Pears
The Red Pears will be representing Latines in indie rock at Coachella this year. The trio includes Patrick Juarez, Henry Vargas, and Jose Corona, who all hail from El Monte, CA. The Red Pears released their first album in 2015. Following 2021’s We Thought You Left Because the Door Was Open But We Were Waiting Outside, the guys have continued on an upward trajectory into the mainstream. The Red Pears’ garage rock sound is beautifully embodied in their recent singles like “The Way You Talk” and “Tired.” After opening for bands like Interpol, Wild Nothing, and Beach Fossils, they will return to Coachella to play a prime time slot in April.
Bb Trickz went viral across social media with her breakthrough hit “Missionsuicida.” The Spanish rapper from Barcelona was compared to Ice Spice for embracing sinister drill music beats. In the swaggering banger, Bb Trickz rapped in Spanish about being a baddie and living a luxurious lifestyle. The success of that song led to the release of two EPs last year, including Trickstar and Sadtrickz. In one of her most played songs, she sampled the classic “Dear Mama” by late hip-hop icon 2Pac. In Spanish and a bit in English, she apologizes to her mom for smoking weed and late-night partying while cursing out her absentee dad.
Cimafunk proudly embodies the Afro-Latine diaspora in his music. In 2017, the Cuban-born star released his debut album Terapia. The LP boasted his soulful breakthrough hit “Para El Tiempo.” For those hungry for more of Cimafunk’s infectious funk music, which pulls from his Cuban and Black roots, he released his second album, El Alimento. In the disco-infused banger “Rómpelo,” he was joined by hip-hop Lupe Fiasco. The album also included the feel-good “Caramelo,” in which Cimafunk boasted about having everything necessary to get the party started. In his electrifying performances, he is known for bringing his swagger and slick dance moves to the stage.
Kevin Kaarl will bring folk music from Mexico to the Coachella stage. The Mexican singer-songwriter from Chihuahua experienced a breakthrough in 2018 with the nostalgic song “Amor Viejo.” A year later, Kaarl released the album that gained him international notoriety, San Lucas. The dreamy song “San Lucas” was a heartfelt ode to the city where he came from. In 2022, he released his follow-up LP Paris Texas, where he pushed his folk-pop sound to new places. Elements of electronica were added into the mix, such as in the alluring “Cuéntame Una Historia de Rencor,” produced by Rosalía’s frequent collaborator El Guincho.
Son Rompe Pera
Son Rompe Pera is known for its unique cumbia marimba sound. The group is comprised of lead singer Allan Gama and his brothers, who were born and raised on the outskirts of Mexico City. Son Rompe Pera first broke out in 2020 with the album Batuco. That’s where the guys first gave cumbia a marimba revamp. Since then, Son Rompe Pera has toured in cities throughout Mexico, Europe, and the U.S. After seeing mosh pits break out at their concerts, the guys channeled punk rock energy into last year’s frenetic track “Chucha.” Son Rompe Pera will surely be one to watch at Coachella this year.